I tried to fully utilize the fact that the design was specifically for a T-shirt. My thought process went something like this: 'Ok, so what's the difference between a shirt and an ordinary billboard or poster? Let's see... First off, it has a front and a back... and it has cylindrical continuity...'
In the front of the shirt is a model smoking a cigarette handsomely. As the smoke rises, it keeps rising over the shoulder of the shirt and pollutes the back of the shirt where a young woman can be seen coughing from it.
Despite a quite blatant "anti-smoking"/"second-hand smoking kills" message, I was rather trying to convey the propensity people have in not being able to immediately see the detrimental consequences of their actions as a result of always facing forward and, thus, not being able to notice the stain at the back of their shirts.
I feel that I could still tweak a few details to further improve the design... I think I should make it clearer that the woman is in distress (perhaps by emphasizing the wrinkle in her brow?) and play around further with the smoke effect.
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